Empowering Cigweld’s Distributors with Speed, Clarity, and Scale

Cigweld’s legacy workflows were highly manual, with teams relying on spreadsheets and emails to manage thousands of orders each month. This approach created bottlenecks, increased costs, and reduced accuracy across stock, pricing, and delivery.

Distributors had no way to access stock data or place orders outside of office hours, leading to frequent delays and support calls. As distributor demand grew, these inefficiencies compounded — limiting Cigweld’s ability to scale operations without expanding its customer service team.

At its core, Cigweld’s challenge was one of visibility and scalability — finding a way to deliver operational excellence without compromising its reputation for reliability.

To create a digital foundation capable of handling thousands of products and transactions daily, without adding operational overhead. The vision was to build a scalable, efficient, and intuitive platform that could deliver real-time visibility, streamline complex workflows, and elevate Cigweld’s value proposition across its distributor network.

Intuji developed a custom B2B Distributor Operations Platform that unified Cigweld’s ordering, pricing, and stock systems into a single digital experience.

Applying the Edgefactor® methodology, the team designed a system that not only solved immediate operational pain points but also laid the groundwork for future innovation and growth. Key integrations with iScala (ERP) and Blue Yonder (freight management) enabled end-to-end synchronisation between ordering, inventory, and delivery — creating a seamless operational flow.

The platform empowered distributors to:

• Place and track orders independently.

• View real-time stock and custom pricing.

• Manage teams, permissions, and frequent orders.

By shifting from manual processes to digital autonomy, Cigweld gained a scalable infrastructure aligned with the 4DCX Framework, connecting data, design, delivery, and customer experience into one cohesive ecosystem.

The new platform revolutionised Cigweld’s distributor experience — turning time-intensive manual processes into streamlined, self-service operations.

Measured outcomes include:

• 80% reduction in manual order processing time.

• Hundreds of active distributors using self-service tools monthly.

• Significant reduction in customer support queries, freeing internal resources for strategic initiatives.

• Faster order fulfilment and improved data accuracy, driving stronger distributor relationships.

Beyond the operational gains, Cigweld now has a proprietary digital asset that scales effortlessly, a foundation for continuous improvement and sustained enterprise value.

The project demonstrates how Intuji’s PSV Thinking® approach delivers tangible outcomes that connect profit, scale, and value across every layer of a business.