How V12 Footwear Stepped into Scalable Efficiency with a Leading Distributor Portal
Intuji partnered with V12 Footwear to replace manual workflows with a self-service B2B platform - enabling real-time stock visibility, faster order processing, and scalable distributor operations.
About the Project
V12 Footwear, a UK-based manufacturer of premium safety footwear, relied heavily on manual systems to manage its distributor operations. Distributors had limited access to real-time stock information, often resulting in delayed orders, communication bottlenecks, and operational inefficiencies.
Recognising the need for modernisation, V12 partnered with Intuji to design and deliver a custom B2B Distributor Portal. The platform redefined how V12 manages and serves its distributors — replacing spreadsheets and phone orders with automation, transparency, and digital independence. Built around Intuji’s PSV Thinking® principles, the system connects profit, scale, and value through operational clarity and real-time visibility.
Client
V12 Footwear
Industry
Construction and Infrastructure
Project Length
9 Months
Services Provided
Customer Experience Consulting, Software Development, Web Development, Support, eCommerce Development, UI Design, UX Design
The Challenge
V12’s ordering system was fragmented and outdated, with distributors relying on emails and phone calls to check availability or place orders. This manual process slowed fulfilment, introduced errors, and created constant dependency on customer support.
Lack of real-time stock data meant distributors couldn’t make quick purchasing decisions, often resulting in delays or missed opportunities. As V12’s network grew, its systems couldn’t scale, limiting the company’s ability to support high-volume distributors efficiently.
Ultimately, the company needed to unify operations, reduce reliance on manual input, and transform distributor relationships through transparency, autonomy, and speed.
The Goal
V12 aimed to digitise its distributor operations to eliminate manual friction, enhance visibility, and empower distributors to manage orders independently. The goal was to build a platform that could scale with demand, strengthen distributor trust, and position V12 as an innovation leader in safety footwear distribution.
Success would be defined by faster order processing, increased distributor satisfaction, and a digital foundation capable of driving growth — without adding operational overhead.
The Solution
Intuji built a self-service B2B Distributor Portal that gave V12’s distributors full control over ordering, tracking, and stock visibility.
Applying insights from the 4DCX Framework, Intuji designed the solution to connect every stage of the distributor journey — from data and design to delivery and experience. Distributors can now place and track orders independently, access real-time pricing and inventory data, and manage their accounts efficiently, without needing direct support.
Key features included:
-
Real-time stock and pricing visibility through ERP integration.
-
Self-service order placement and tracking, reducing support load.
-
Bulk and repeat ordering tools for high-frequency distributors.
-
Poster creation and resource library for distributor marketing enablement.
-
Team management and permissions for structured internal workflows.
Built on scalable architecture using modern technologies such as ReactJS, Node.js, and Docker, the platform ensures seamless performance even as transaction volumes grow.
Technologies Used
The Results
V12 Footwear’s new digital platform transformed the distributor experience, delivering measurable improvements across speed, accuracy, and engagement.
Key outcomes include:
-
75% reduction in manual order processing time, improving responsiveness and accuracy.
-
Significant drop in customer support dependency, freeing staff for higher-value tasks.
-
Increased distributor satisfaction and engagement, reflected in consistent portal usage.
-
Real-time visibility into stock and pricing, resulting in faster purchasing decisions.
Beyond immediate gains, the platform positioned V12 for long-term scalability — turning a once manual process into a high-performing, data-driven system. Guided by Edgefactor® thinking, the project bridged operational complexity with simplicity, creating a foundation that drives both commercial and relational value.
