Alex Smith: Decoding Business Strategy & Providing Unique Value | Pulse by Intuji #16

In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Alex Smith, Strategy Consultant and author. Alex shares his expertise on developing effective business strategies, creating unique value propositions, and avoiding common pitfalls in strategic thinking.

Whether you’re a startup founder, business leader, or aspiring strategist, this episode offers valuable insights on how to differentiate your business and drive growth in competitive markets.

Topics Covered:

00:00:00 – Introduction Julian introduces Alex Smith and his background in strategy consulting.

00:00:00 – Introduction Julian introduces Alex Smith and his background in strategy consulting.

00:03:43 – Common Strategy Mistakes Alex discusses the most frequent errors businesses make in strategic planning.

00:10:11 – Defining Business Strategy Explanation of what strategy really means and how it differs from goals.

00:15:35 – The Concept of Unique Value Alex breaks down the importance of offering unique value to customers.

00:21:36 – Strategy vs Brand Discussion on the relationship between strategy and branding.

00:29:39 – Levels of Strategic Thinking Alex outlines three levels of strategy: better, different, and contrarian.

00:38:12 – Creating Defensible Positions How to develop strategies that are difficult for competitors to copy.

00:45:43 – The Nintendo Switch Example Analysis of Nintendo’s contrarian strategy in the gaming console market.

00:49:55 – Continuous Innovation in Strategy How businesses should approach updating their strategies over time.

00:55:41 – The Importance of Key Persons of Influence Discussion on the growing need for public figureheads in businesses.

00:57:09 – Alex’s Vision for Strategic Thinking His goal to make strategic thinking commonplace in businesses worldwide.

00:58:07 – Career Advice from Alex The importance of taking action and implementing ideas.

00:59:53 – Closing Thoughts and Where to Find Alex Final remarks and how to connect with Alex for more insights.

Key Takeaways from this Episode:

• The importance of identifying and delivering unique value to customers
• How to avoid common pitfalls in strategic thinking and planning
• The three levels of strategy: better, different, and contrarian
• Why creating a defensible strategic position is crucial for long-term success

Learn More About Intuji:
Visit our learning centre for more product management, design, and innovation resources.

Catch the full episode and others at the links below, or find us wherever you listen to your favourite podcasts:

➕ YouTube – https://www.youtube.com/@pulsebyintuji
➕ Spotify – https://open.spotify.com/show/34jThbSZ1iVcEF93Tey6dy
➕ Apple Podcasts – https://podcasts.apple.com/us/podcast/pulse
➕ Deezer – https://www.deezer.com/en/show/1000801452

Also, give us a follow on the platforms below to keep up with the latest from Pulse by Intuji:

👉 LinkedIn – https://www.linkedin.com/company/pulse-by-intuji
👉 YouTube – https://www.youtube.com/@pulsebyintuji
👉 TikTok – https://www.tiktok.com/@pulse.by.intuji
👉 Facebook – https://www.facebook.com/pulsebyintuji
👉 Instagram – https://www.instagram.com/pulsebyintuji
👉 X/Twitter – https://twitter.com/pulsebyintuji
👉 Website – https://pages.intuji.com/pulse