Beyond Pretty UI Design – The Devastating Cost of Ignoring User Experience | Pulse #22

In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Scott Noblit, a seasoned UX design expert with over two decades of experience in digital product development. Starting his career before the dot-com bubble and currently leading experience design initiatives at Expedia Group, Scott shares valuable insights on human-centered design, the evolution of user experience, and the future of AI in design.

00:00:00 Podcast Intro
Episode snippets and guest background highlights

00:01:20 Guest Introduction
Julian introduces Scott Noblit and his extensive background in tech and digital design.

00:03:31 Digital Evolution and Early Career
Scott discusses his journey from the dot-com era through to modern digital product design.

00:07:00 Core Design Principles
Deep dive into what makes experiences meaningful and how to prioritise user needs.

00:15:15 Experience Design at Expedia
Scott shares insights on designing travel experiences during challenging times.

00:17:34 AI Impact on Design
Discussion on how AI is changing experience design.

00:37:16 Aligning Design with Business Outcomes
Moving Beyond Feature-First Thinking

00:45:12 Future of Digital Experience & Career Reflections
Scott’s perspective on attention fatigue and lessons learned throughout his career.

Key Takeaways from this Episode:

• The evolution of digital product design from websites to complex user experiences
• How to effectively conduct user research that drives meaningful outcomes
• Balancing technological innovation with human needs
• The importance of aligning design decisions with business objectives
• Navigating the future of AI in experience design
• Building products that truly matter to users

Learn More About Intuji:
Visit our learning centre for more product management, design, and innovation resources.

Catch the full episode and others at the links below, or find us wherever you listen to your favourite podcasts:

➕ YouTube – https://www.youtube.com/@pulsebyintuji
➕ Spotify – https://open.spotify.com/show/34jThbSZ1iVcEF93Tey6dy
➕ Apple Podcasts – https://podcasts.apple.com/us/podcast/pulse
➕ Deezer – https://www.deezer.com/en/show/1000801452

Also, give us a follow on the platforms below to keep up with the latest from Pulse by Intuji:

👉 LinkedIn – https://www.linkedin.com/company/pulse-by-intuji
👉 YouTube – https://www.youtube.com/@pulsebyintuji
👉 TikTok – https://www.tiktok.com/@pulse.by.intuji
👉 Facebook – https://www.facebook.com/pulsebyintuji
👉 Instagram – https://www.instagram.com/pulsebyintuji
👉 X/Twitter – https://twitter.com/pulsebyintuji
👉 Website – https://pages.intuji.com/pulse