Evie Brockwell: Optimising Product Management & Stakeholder Alignment | Pulse by Intuji #15

In this enlightening episode of Pulse by Intuji, Julian Wallis speaks with Evie Brockwell, Product Expert and founder of Be Optimised. With over a decade of experience in product leadership, including her time at Booking.com, Evie shares invaluable insights on streamlining product development, managing stakeholder expectations, and achieving more with less.

This episode is packed with practical advice for product managers and business leaders looking to enhance their product strategy and delivery.

Topics Covered:

00:00:00 – Introduction – Julian introduces Evie Brockwell and her background in product management.

00:02:13 – Evie’s Career Journey – Evie shares her experience from product leadership to consulting and coaching.

00:03:38 – Managing Stakeholder Involvement in Product Discovery – Discussion on aligning stakeholder expectations with product goals.

00:08:04 – Building Trust with Leadership Teams – Strategies for maintaining effective communication with stakeholders.

00:15:09 – Effective Communication Styles – Insights on tailoring communication to different stakeholders.

00:19:35 – Supporting Product Teams – How leadership can help product teams achieve more.

00:24:41 – Roadmaps and Managing Expectations – Approaches to planning and managing delivery timelines.

00:31:24 – Measuring Productivity of Product Teams – Balancing outcomes vs. outputs and proving value delivery.

00:43:23 – Demonstrating Value in Product Teams – Strategies for showing the impact of product work.

00:46:10 – Scaling Resources in Product Teams – Discussion on team size and productivity.

00:49:55 – Importance of User and Industry Understanding – The value of deep customer and market knowledge.

00:52:53 – Addressing Siloed Communication – Tackling communication challenges within and between teams.

00:58:35 – Final Thoughts on Influencing Stakeholders – Evie’s insights on emotion-driven decision making.

01:00:07 – Future of Product Management – Evie’s perspective on critical areas businesses should focus on.

01:00:53 – Evie’s Professional Legacy – Her mission to help people deliver more impact by doing less.

01:02:17 – Advice to Younger Self – Reflections on career growth and personal development.

Key Takeaways from this Episode:

• The importance of aligning stakeholder expectations with product goals
• How to effectively manage communication between product teams and stakeholders
• Strategies for estimating and planning product roadmaps
• The value of understanding user needs through field research and observation
• Ways to measure productivity and prove value delivery in product teams

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