From Sales-Driven to Product-Led | How Prezzi’s Chief of Product Transformed a Startup | Pulse #25

In this episode of Pulse by Intuji, Julian Wallis speaks with Benoit Garnaud, Chief Product Officer at Prezzi, a digital gifting platform operating in six different markets.

With over two decades of experience spanning marketing, product management, and financial services, Benoit shares valuable insights on building product teams, creating meaningful customer experiences, and transitioning from corporate environments to fast-paced startups.

Topics Covered:

00:00:00 Podcast Intro
Episode snippets and guest background highlights

00:01:20 – Introduction and Background
Benoit introduces himself and his role at Prezzi

00:02:02 – Early Career Journey
Discussion of experience at American Express and transition into product

00:05:55 – Corporate to Startup Transition
Insights on moving from large organisations to fintech startups

00:10:12 – Digital Gifting Vision
How Prezzi approaches digital gifting and creating meaningful experiences

00:14:24 – Product Strategy & Alignment
Discussion on business alignment and strategic objectives

00:17:49 – Product Development Philosophy
Focus on solving real customer problems vs feature development

00:29:12 – Building Product Teams
Key attributes and diversity in high-performing teams

00:35:55 – Future of Product Management
Perspectives on AI and technology evolution

00:42:05 – Final Insights
Views on customer experience and industry legacy

Key Takeaways from this Episode:

• The role of innovation in product development
• Building product teams that balance technical skills with the right attitude
• The importance of customer experience in digital products
• Strategies for maintaining startup agility while scaling
• How to align product development with business objectives

Learn More About Intuji:
Visit our learning centre for more product management, design, and innovation resources.

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