80% of Digital Transformation Fails Because of Tech Naive Leadership – Here’s Why | Pulse #28

In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Jason Greenwood, a seasoned e-commerce consultant with over 25 years’ experience in digital commerce.

Jason specialises in B2B e-commerce consulting, helping businesses navigate their digital transformation journey. Drawing from his extensive background in tech and entrepreneurship, Jason shares invaluable insights on leadership challenges, customer experience, and the future of B2B commerce.

Topics Covered:

00:00:00 – Podcast Intro
Episode Highlights & Guest Background

00:01:16 – Introduction
Julian introduces Jason Greenwood and his extensive background in e-commerce and technology.

00:07:29 – Digital Transformation Challenges
Discussion on the biggest challenges businesses face in digital transformation, particularly leadership issues.

00:08:16 – Leadership and Digital Understanding
Jason explains why leadership understanding of digital is crucial, with over 80% of consulting cases being leadership-related.

00:11:07 – Customer Experience Focus
Insights on why businesses must start with customer experience before technology decisions.

00:14:42 – Modern AI Technologies
Discussion on meeting customers where they are and how AI is transforming customer service.

00:32:54 – B2B vs B2C Experience
Deep dive into the differences and similarities between B2B and B2C customer experiences.

00:47:25 – The Future of AI in Commerce
Jason’s perspective on AI’s transformational impact and practical applications.

00:57:50 – Critical Business Focus Areas
Discussion on what businesses aren’t paying enough attention to for the next five years.

00:59:15 – Industry Legacy
Jason shares his thoughts on the legacy he wants to leave in the industry.

01:01:15 – Career Advice
Reflections and advice for those starting their careers in digital commerce.

Key Takeaways from this Episode:

• Why leadership understanding of digital is crucial for transformation
• The importance of starting with customer experience before technology
• How to effectively implement digital transformation in B2B
• Understanding the evolution of AI in commerce
• The critical role of data structure in digital success

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