Michael Fauscette: Digital Transformation, AI in CX, GenAI, Future of Work | Pulse by Intuji #12

In this episode of Pulse by Intuji, Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research, shares over 30 years of experience in tech, offering insights into how businesses can adopt a digital-first mindset, leverage AI, and why continuous improvement is vital in staying competitive today.

Topics Covered:

00:00 – Introduction Julian welcomes Michael and introduces the episode focused on digital transformation and AI in business.

00:25 – Michael’s Journey into Technology Michael explains how he transitioned from a liberal arts background and Navy service into tech.

02:13 – Importance of a Digital-First Mindset Michael outlines why a digital-first approach is crucial now, focusing on using modern tech to meet evolving customer expectations.

03:33 – Digital Transformation Misconceptions Michael highlights common misunderstandings around digital transformation and what it truly means for businesses today.

04:10 – Customer Expectations and Technology Discussion on how customer expectations have changed and how technology can meet these demands.

06:05 – Overcoming Business Silos Michael talks about the challenges businesses face due to siloed technologies and how breaking these down is essential for growth.

07:46 – The Role of AI in Business Strategy Julian and Michael explore how AI is pivotal in modern business, particularly in customer experience and operations.

09:31 – Challenges in Executing Digital Transformation Julian shares insights on why businesses often struggle with digital transformation, and Michael suggests how to overcome these obstacles.

12:45 – Continuous Improvement through Agile Methodology Michael emphasises why an agile, iterative approach is necessary for digital transformation and the importance of continuous improvement. 14:22 – The Future of AI in Business The discussion moves to AI’s growing significance in customer interaction, efficiency, and decision-making.

16:46 – Enhancing Customer Experience with AI Michael shares examples of how AI can enhance customer service through personalisation and predictive analytics.

18:55 – Data Strategy as the Foundation for Digital Success Michael explains why a robust data strategy is fundamental for effective AI and business decision-making.

20:23 – AI in Manufacturing and Predictive Maintenance The conversation shifts to AI’s role in manufacturing, such as predictive maintenance and AI-driven tools for reducing downtime.

22:31 – Digital Twins in Design and Manufacturing Michael introduces the concept of digital twins and their benefits in streamlining the design process and enhancing operational efficiency.

25:07 – Supply Chain Optimisation with AI and IoT Julian and Michael discuss how AI and IoT can transform supply chain management, from tracking to predictive logistics.

28:12 – The Importance of Structured Data Michael highlights the critical role of clean, structured data in supporting AI and operational efficiency.

31:25 – Overcoming Common Digital Initiative Failures Michael and Julian explore common pitfalls in digital projects, focusing on leadership, employee engagement, and iterative improvements.

34:02 – Employee and Customer Feedback in Digital Projects Michael explains how gathering feedback from employees and customers is essential for the success of digital initiatives.

37:35 – The Evolution of B2B and B2C Expectations Julian and Michael discuss how the gap between B2B and B2C expectations is closing, and how B2B companies must adapt.

40:12 – Future-Proofing Your Business with AI and Continuous Improvement Michael advises businesses on how to stay competitive by adopting AI and continuously improving processes.

44:07 – Closing Remarks Julian wraps up the episode, thanking Michael for his insights and directing listeners to further resources.

Learn How To:

• Adopt a digital-first mindset for success
• Break down silos and integrate data across your organisation
• Use AI to enhance customer experience and streamline operations
• Leverage continuous improvement to stay competitive
• Use AI to enhance customer experience and streamline operations
• Optimise manufacturing and supply chains with AI and IoT

Whether you’re a business leader, tech enthusiast, or strategist, this episode provides actionable insights to help your organisation thrive in the digital age.

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