Do you feel like you’ve tried everything to drive more traffic to your website, but nothing seems to be working? You’re not alone. A lot of business owners feel that way. But don’t worry, there are still plenty of things you can do to get more people visiting your site. Let’s start with the 7 great ways to do just that!
In this post-pandemic era, we are venturing into the importance of digital marketing for businesses more than ever before. The challenges of COVID-19 have brought about a complete shift in the business model for most companies. Their website (and online presence) has become their 24/7 sales tool, which means driving as much traffic as possible to their website is the fastest route to more leads and conversions. That makes sense, right?
All this gives us a perfect segue to the big question posed by this article..
If you’re like most business owners, you’ve probably spent a fair amount of time trying to drive more organic traffic to your website. And if you’re not happy with the results so far, believe us – you’re not alone.
There could be many reasons why businesses struggle to drive traffic effectively to their websites. From what we’ve seen working with countless SMEs over the years, lack of resources, expertise, and experience tend to be the common causes that are holding them back from getting a consistently growing and steady stream of web traffic.
Fortunately, you can do many things to improve your website rankings and traffic numbers.
In this post, we’ll share seven great ways to drive more high-quality traffic to your business website. Read on for tips that will help you get more leads and conversions from your online presence!
Despite usually being an essential digital marketing metric, website traffic can be considered a “fluffy metric” if your website is not geared for conversion. And guess what? Content plays a vital role here. Conversion-driven content pushes a visitor to take the necessary action to become a customer.
While we’ve established how important content can be for converting your prospects, let’s discuss more on how content can be used to generate web prospects in the first place.
From our experience, creating content through blogging tends to be the most potent and efficient way to drive more traffic to your website. Here’s a great resource we put together that will guide you through the process to get your blogging off to a great start. And if you aren’t blogging already … well, you should be, so get onto this pronto!
Keep in mind that creating a countless barrage of generic articles and publishing them online is not what we are suggesting. To ensure your content performs and converts, it must be of appropriate length, have relevant information, and provide value to your readers.
By completing the fundamentals of content marketing, such as creating your buyer personas, conducting thorough SEO research and aligning your content marketing strategy with your business goals, you’ll be best positioned for success with blogging. Check out our content marketing strategy article to get plenty of valuable, actionable tips that you can implement immediately!
We would suggest focusing on producing content consistently with a blend of both long and short-form content to keep it exciting and varied for your audience.
Short-form blog posts are great for delivering key messages and important information in a slick and concise format. However, long-form content such as pillar or cluster articles, in-depth case studies, and detailed product/service analysis can be great for delivering extensive knowledge and value to your audience. These are also great for showing Google that you are an expert in the topic through the use of long-tail keywords.
Finally, if you already have other forms of content that can be turned into a blog, then, by all means, go ahead. Repurposing content like this can be a great time-saver and help you get closer to better organic search rankings.
SEO is one of the best and most effective avenues to generate high volume web traffic, leads, and ultimately sales. Most companies either ignore SEO or adopt it half-heartedly, and this is where they go wrong.
If you think that results from SEO take too long to come into effect and that your efforts are spent better elsewhere, think again. While it is true that SEO results don’t happen instantly like some other online marketing channels (paid, mostly) can bring, you will be setting yourself up for long term success if you focus on SEO now.
Furthermore, even though drastic results from SEO can take up to a year to come, you can expect some progress as soon as a couple of months.
Before planning and implementing your SEO action plan, conducting a detailed SEO audit would be advisable. Upon analysis, you will get an accurate gauge of where you are currently and understand what’s working and what isn’t on your website. This way, you’ll be able to get some quick wins from the low hanging fruit options from the get-go and start in the right direction.
Online tools such as SEMRush, Google Analytics, AhRefs, and Moz can be excellent resources that you can use for SEO analysis and planning and monitoring. Your next course of action should be to optimise your website for on-page SEO. This will not take a great deal of time and will help your website rank higher in search engines, improving your chances to drive more traffic to your website.
When it comes to on-page SEO, it is all about ensuring that the different “on-page components” such as content elements, HTML elements, and site architecture are optimised to improve search engine organic rankings.
The on-page SEO elements you must focus on are page content, headers, meta titles/descriptions, image alt-texts, structured markup, permalinks or URLs, internal linking, and website performance. By optimising these elements, you will be giving your website the best chances of ranking highly on search engines and possibly generating more traffic.
Moving over from on-page SEO, we cannot forget about the off-page side of things, a.k.a external linking/backlinks. Dominating in search engines is not just about the topic and keyword relevance facilitated by what you do on-page. Still, your web authority also plays an equal role, if not more prominent. A great way to improve this is by having high-quality websites linking their sites with yours. You can learn more about boosting your search engine rankings via backlinks here.
By creating high-value content consistently that exhibits subject matter and industry expertise, you can expect to earn backlinks from other websites in your industry. This will result in improved rankings for relevant search queries and plenty of referral traffic as a pleasant by-product of the external links.
Lastly, while it is essential to understand what you must prioritise to achieve great results with SEO, it is just as important to be aware of the mistakes you should avoid making. If you would like to learn more about common mishaps that most beginners make with SEO, check this out.
Let’s be honest here; no one will visit your website if they don’t have anything to gain from spending time on your website. By creating content offerings such as lead magnets, you can leverage them to drive more traffic to your website.
Simply put, lead magnets are free offerings given away to get prospect details, which are essentially sales leads. They can be downloadable items like content offerings such as eBooks, tutorials, PDF guides, newsletters, brochures, and catalogues. In addition, they can also be services such as trial subscriptions, free consultations, showroom tours, etc.
The use of lead magnets can be potentially game-changing as visitors will have an incentive to sign up and possibly become paying customers later.
This is why content offerings are great for not just driving traffic but can also influence leads to take further action if they gain enough value from the offered resource.
Nothing works as quickly as advertising for driving traffic and generating leads. The only downside is that it can be expensive, but the ROI can be well worth the investment if you play your cards right.
There are many great avenues to advertise in the digital world; search engines, social media, and display ads. PPC (pay-per-click) and retargeting ads would be your best bet at generating leads with search engines. To ensure your next Google Ads campaign is set up correctly and primed for success, check out our article on the 5 pillars that bring results with Google Ads.
On social media sites, you should look towards running display and sponsored ads on the social media platforms preferred by your target audience.
Generating awareness and putting yourself out there in front of your target audience should be the goal of paid advertising. Furthermore, you should adjust your advertising budget, channel and strategy as per your goals — in this case, being more traffic. Global reach and targeted audience marketing are some of the key benefits of implementing paid advertising, which can positively affect driving traffic to your website.
We understand that paid advertising may not be for everyone, and you might want to focus solely on organic traffic and long-term results with SEO. On the flip side, you may be in a time crunch and want instant results, in which case advertising could be the answer for you.
Or, if you’re just unsure which channel to prioritise, go through this article where we compare SEO and PPC to uncover which one could be suitable for your business goals.
Social media can be your gold mine for generating leads and driving more traffic, especially if you haven’t ventured much into it yet.
Organic social media marketing is still something most businesses don’t focus on and is generally shunned in favour of paid social marketing.
Now, this doesn’t mean bombarding content across all social channels just for doing so. You must be strategic and focus on the platforms that will be worth the investment for your business. You don’t necessarily need to use all the social media outlets; all you need to do is prioritise the platform(s) that is most popular and converts the best with your target buyer.
Regarding the frequency of posts, focus on quality over quantity as too much content for the sake of content will inevitably drop in quality and start to look spammy and less valuable.
We would also suggest engaging with your audience to connect with them on a human level. Taking the time to reply to comments from your audience will go a long way towards building a positive and stronger relationship with your prospects.
Social sharing is also essential and should be encouraged to maximise traffic flow to your website. People spend most of their digital hours on social media, so think of the surge in traffic if even a few people started sharing your content?
Video marketing offers so much untapped potential, mainly because it is challenging to produce quality video content consistently. This high barrier for entry can be a good thing as you can get an early mover advantage.
Based on recent studies, it has been shown that over 54% of consumers want to view more videos from brands they follow, and video content was voted the favourite type of content by most consumers. This points to a great demand from consumers for video content which should be met for a potentially incredible ROI.
Video content is also better for retaining information than other forms of content. So, it can be better to grab your audience’s attention and drive them to your website.
This is evidenced by video marketers getting 66% more qualified leads. Furthermore, here is a mouth-watering stat: It is estimated that in 2022 that over 80% of global traffic will come from video content and streaming.
So, if you aren’t producing video content, make a start now!
Despite emerging technologies and new forms of marketing, email is and will always be a fundamental part of online marketing. They’ve been tried and tested for decades and will stay for a long time.
If you consistently publish new blogs or content online, let your email list know and get an instant traffic boost. This omnichannel approach can yield excellent results traffic and sales-wise.
Work towards building a solid subscriber base and growing your email list by providing valuable content, engaging offerings, and easy subscribe/sign-up access. Moreover, leveraging contests and giveaways via social media can also be a great way to increase your subscriber base and email list.
Whether you’re just starting with the intention of getting your site up and ranking organically — or have a budget set aside for paid ads to fast track brand and sales growth — there are many ways of building an online presence.
The most important thing is to research which method can work best with the resources you currently have available and where you see yourself in the future. If done correctly, either way will lead to success!
Ultimately, a combination of organic and paid channels is the best way to drive more traffic to your website, as putting all of your eggs in a basket is never a good idea.
Even though there’s more than one way to cook an egg, our recommendations are based on current trends and past experiences working with numerous businesses from different industries.
It may seem daunting, but nothing is impossible with the right team of experts by your side. Do you need help getting started? Reach out to us — we would be more than happy to assist!
March 03, 2022