HubSpot CMS Website Examples: 10 Famous Websites That Use HubSpot CMS

Jerry Wallis
15 min read
Man browsing a website

If you’re in the market for a content management system (CMS), you may have encountered HubSpot CMS in your research. HubSpot is a popular marketing platform that offers a variety of tools to help businesses grow and manage their online presence, including a CMS.

But HubSpot CMS is more than just a platform for managing your website content. It’s a powerful tool that can help you streamline your marketing efforts and improve your overall online presence. In fact, many famous HubSpot CMS websites have achieved incredible results by leveraging the platform’s power.

In this article, we’ll take a closer look at 10 famous HubSpot CMS website examples and explore why it’s such a popular choice for businesses of all sizes.

What Is HubSpot CMS Hub? 🖥️

HubSpot logo

HubSpot CMS (Content Management System) is a platform that allows users to create, manage, and optimise their website content without needing extensive technical knowledge. It’s a user-friendly system that provides various features for businesses to design and publish their website with ease.

Working with a traditional CMS can often become frustrating, especially when scalability and growth come into the equation. As your company expands, you’ll want to improve your website by adding layers of functionality to the CMS. But, after a while, it becomes super complex, and managing it becomes a real challenge, taking your focus away from what truly matters – providing exceptional customer experiences.

This is where a solution like HubSpot’s CMS Hub shines. It does most of the heavy lifting for you in relation to managing your website, freeing you up to focus on other high-level priorities.

Benefits Of HubSpot CMS Hub


One of the most significant advantages of HubSpot CMS is its flexibility. It offers several tools to design and personalise the website, such as themes, templates, and modules, that are fully customisable to meet specific business requirements. It also integrates with various third-party software, including analytics, marketing, and sales tools, to enhance the website’s functionality and provide a holistic user experience. HubSpot makes it possible to create any website you envision, whether it’s for eCommerce or corporate purposes. The possibilities are endless!

Built-In SEO Optimisation Features

Another benefit of HubSpot CMS is its built-in SEO optimisation features. These tools enable users to optimise their website content for search engines easily, ensuring that their website ranks higher in search results. The platform also provides helpful SEO and content tools that provide tips and tricks for finding the right keywords, recommendations on improving your search ranking and updates on your competitors. 

Integration With HubSpot CRM

HubSpot’s CMS is integrated with the CRM, meaning you’ll be able to personalise the entire customer experience, from a visitor’s first visit, through every single marketing, sales, and customer service touchpoint. So, importantly, instead of sending out generic content directed at a broader audience, you can dynamically tailor your content to individual visitors, which in turn makes your marketing feel more personable, valuable and relatable.

Wide Range Of Features

HubSpot CMS also includes a wide range of features that make it easy for businesses to manage and organise their content effectively. It provides tools to create and manage landing pages, blog posts, and email templates, all from one centralised platform. This feature helps to streamline content creation and distribution, making it easy for businesses to engage with their audience. It’s a major reason why there are so many websites that use HubSpot CMS.

Is HubSpot CMS Right For You? 🕵

If you’re looking for an easy-to-use website builder that doesn’t require extensive programming knowledge, then HubSpot CMS Hub is definitely one of the best options. The biggest benefit of the HubSpot CMS Hub is that it is a part of the greater HubSpot ecosystem. So, everything from your marketing assets, such as your CRM and your website, is connected with other parts of your business, such as your sales and service data.

The CMS Hub offers a no-code solution for building and maintaining professional-looking websites, perfect for marketers who want to create a reliable and visually appealing online presence. That said, despite being simple to use, it offers advanced customisation options that give you full control over your website’s design and organisation. So, it really comes down to what you’re looking for, as the CMS Hub is versatile enough to go in any direction.

Man working with HubSpot CMS

In our opinion, if you really want to take maximum advantage of all the great features of the CMS Hub, you will need to work with a HubSpot CMS development partner to set your website right from the ground up. With the right support, you can build a large, complex site on HubSpot that can scale over time.

What’s more, CMS Hub is perfectly integrated with the HubSpot ecosystem. This means you can capture leads, run campaigns, do A/B tests, and track contacts all on a single dashboard. It’s called “Hub” for a reason! Plus, there’s a thriving app marketplace that offers various free and paid tools to enhance your website’s functionality.

So, don’t ask whether CMS Hub is best suited for your needs. Instead, ask how deep you want to delve into its capabilities. With extensive functionality available, businesses can work with experts to create a robust online presence with ease.

How Much Does The CMS Hub Cost? 💰

HubSpot offers a range of options, from the free drag-and-drop builder to the starter level ($35/month) for more advanced features. As your business grows, you can upgrade to professional ($545/month) or enterprise ($1815/month). No matter what size your organisation is, CMS Hub has everything you’ll ever need.

It’s easy to start on the right foot with CMS Hub’s tailor-made plans to suit your organisation’s needs. And when it’s time to take your business to the next level, we’ve got you covered. But before you make any moves, check out our top picks for impressive HubSpot CMS website examples.

Note that the aforementioned amounts are approximations in AUD as of May 2023. You can also check out the HubSpot CMS pricing page for the latest figures.

HubSpot CMS Website #1: Avast Academy 💊

Expert insights on digital security, privacy, and device performance are what set Avast Academy apart. They are experts at preventing and safeguarding businesses from cyber attacks. Their website is essentially a digital library of informative articles and guides that will educate you about cyber security best practices in today’s day and age.

Performance-wise, the website is top-notch. They have a giant library of educational resources that are optimised properly. The navigation options via the main menu and sidebar are set up well, allowing you to dive deep into your topic of interest. 

HubSpot CMS website examples: Avast Academy

Plus, there is a clear use of CTA buttons, making it easy to find solutions to users’ queries and download related Avast products. All in all, Avast Academy has built a very user-friendly website layout allowing users to efficiently explore and access the information they need. And it’s all powered with the CMS Hub.

HubSpot CMS Website #2: Coca-Cola Northeast 🥤

Coca-Cola Northeast have an amazing website for a couple of reasons. Firstly, it does an excellent job of showcasing what it’s like to work for Coca-Cola and its relationships with local customers and resellers. They’ve got some great content on there about local community partnerships, career opportunities, and sustainability, all of which are important to their brand.

The website features some really high-quality images that were taken on-site with actual Coca-Cola Northeast employees. This makes the website more authentic and relatable, which is important when you’re trying to connect with potential employees or customers.

HubSpot CMS website examples: Coca-Cola Northeast

The design is modern, vibrant, and super easy to navigate. Everything screams professional and high quality. Lastly, Coca-Cola Northeast makes great use of social media on its website. They’ve embedded their Instagram feed and included social media icons to help showcase their relationship with the community. This makes it easy for visitors to follow them on social media and stay up to date with what’s going on in their world.

HubSpot CMS Website #3: IMPACT 👨‍🏫

The main motive behind designing an attractive website is attracting visitors and converting them into leads by making them aware of the services/products in the best possible way. Impact is one of the organisations which is using HubSpot CMS Hub to achieve extraordinary results and generate more leads.

We can’t talk about Impact’s website without mentioning its top-tier content. The “They Ask, You Answer” philosophy shines in every sentence of the copy. There’s a clear plan with the website, as it includes clear information about how they work, what they offer, and how to contact and transform your business with Impact. They are making awesome use of video content which is strategically placed in several key sections of the homepage to grab attention and improve time spent on the page.

HubSpot CMS website examples: Impact

From high-quality blogs, certification programs, and membership and training services, Impact’s website has it all and is a true testament to the endless possibilities of the HubSpot CMS Hub.

HubSpot CMS Website #4: Synlait Milk 🥛

Synlait Milk has a snappy and modern website that uses animation that compliments the design well and incorporates unique branding with the overall layout. While the in-your-face design approach may not be for everyone, it is evident that Synlait wants to make a bold statement in its industry. The website uses engaging animations and graphics well and showcases high-quality images that portray high brand value and authenticity.

Synlait has launched an exciting new initiative called the ‘Swappa Bottle’, which is a reusable stainless steel milk container. Once customers have finished with their bottle, they return it to the store for refilling. The company has created an interactive website to explain how the Swappa Bottle works, which is pretty cool!

To emphasise the eco-friendliness of the initiative, the website features QR codes that allow shoppers to track the journey of their Swappa Bottle. This way, customers can see just how many times their bottle has been refilled and the positive impact they’re making on the environment by using it.

HubSpot CMS website examples: Synlait Milk

On top of that, the website includes a dynamic map that displays retailers who sell and accept Swappa Bottles. This helps visitors find the nearest place to purchase and return their bottles, making the whole process even more convenient. 

HubSpot CMS Website #5: Qt 👩‍💻

Qt is a free, open-source toolkit providing an alternative means of developing software. It is marketed as a futuristic software development toolkit and maintains that its tools offer ‘everything you need for your entire software development life cycle.’ 

Creating graphical user interfaces and cross-platform applications is Qt’s specialty. But the company also offers toolkits for development, testing and deployment. However, it’s essential that such a company conveys its purpose effectively. By switching from WordPress to HubSpot some years ago, this objective was successfully accomplished. 

HubSpot CMS website examples: Qt

By taking advantage of HubSpot’s marketing automation and content features, Qt has created a sleek and contemporary website that’s a great example of what you can achieve with the HubSpot CMS Hub. Whether you’re a developer or just interested in software development, Qt’s website is a great resource that you should definitely check out.

HubSpot CMS Website #6: SafeBreach 🛡️

SafeBreach is a unique tool that allows you to simulate real-world cyberattacks on your environment to test the validity of your defence system, helping you identify and reduce risks. Big companies like Netflix have already taken advantage of this opportunity, and now it’s available to you too.

One of the standout features of SafeBreach’s website is its modern design. The homepage greets you with dynamic text, images, and custom graphics, creating a visually engaging experience. There are also several contextual calls-to-action (CTAs) that help guide visitors towards relevant information.

Pete Emerson, Senior Web Designer for SafeBreach, says the website was built around three core concepts – great design, user experience, and solid brand development as all are essential to the conversion funnel. This means that by creating a website that’s visually appealing and easy to navigate, SafeBreach is able to attract and convert potential customers more effectively.

HubSpot CMS website examples: SafeBreach

Thanks to the HubSpot CMS Hub, SafeBreach is able to achieve this goal even more efficiently. The CMS’s intuitive design tools allow SafeBreach’s web development team to create a website that’s not only visually stunning but also optimised for conversion. By integrating the website with HubSpot’s marketing automation and content management features, SafeBreach can deliver targeted messages to its audience and provide a personalised user experience.

HubSpot CMS Website #7: Breathe 🌬️

Breathe’s website makes great use of the advanced features available through HubSpot CMS. One of the standout features is the mega navigation, which helps visitors quickly and easily navigate through Breathe’s wide range of products. The navigation segments products into clear categories, with titles and explanations that make it easy to understand what each product does.

Another impressive feature of the website is the partner programme directory, which allows users to filter and search for partners based on their needs. This makes it easy to find the right partner for your business, whether you’re looking for someone to help you with implementation, training, or ongoing support.

The interactive pricing page is also worth mentioning, as it allows prospects to get a clear understanding of the costs associated with Breathe’s software. By tailoring their quotes based on the size of their business and the products they require, users can get a more accurate estimate of what they can expect to pay.

HubSpot CMS website examples: Breathe

Finally, Breathe’s website includes a free holiday calculator, which helps increase engagement and support lead generation. This calculator is a great way to give visitors a taste of what Breathe’s products can do while also providing a valuable resource that can help users make informed HR decisions.

HubSpot CMS Website #8: The Room 🏷️

Influencer marketing is becoming increasingly important in the digital age, and platforms like The Room are poised to take advantage of this trend. The Room is a platform that connects influencers with the brands they love, and its website is designed to cater to two different user groups: brands and influencers.

The website is essentially divided into two separate sections, each with its own landing pages, resources, colour schemes, and calls to action. For instance, the “Brands” section encourages users to book a demo, while the “Influencers” section provides an “Appy Now” CTA that takes you to a questionnaire-based interactive application portal to sign up with the platform.

HubSpot CMS website examples: The Room

What’s notable is that The Room recognises the distinct needs of both groups and tailors its content and design accordingly. This approach helps to keep the platform authentic and useful for both of its target audiences.

HubSpot CMS Website #9: Tocabe 🍽️

Tocabe is a well-known restaurant across the US, having received widespread recognition from various sources, including The New York Times and The Travel Channel. They specialise in Native American cuisine, and as the only American Indian-owned and operated restaurant in the metro Denver area, they have a unique offering. Tocabe used CMS Hub to redesign its website, leading to a 3x increase in online orders.

The website is designed to provide an effortless and convenient experience for visitors, with a simple menu and appealing graphics of the food. The homepage features a prominent button that directs users to the online ordering system, saving them time. 

HubSpot CMS website examples: Tocabe

Additionally, the site features strategically placed CTAs that direct visitors towards ordering online and a strong visual hierarchy that enhances user experience. Tocabe also uses forms to offer newsletter signups, engaging with customers beyond their website.

HubSpot CMS Website #10: Friedrich ❄️

Friedrich is a company that makes high-quality air conditioning solutions and specialty cooling products that are perfect for both residential and light commercial use. The website has been designed to cater to various buying groups, with a drop-down menu on the homepage that allows visitors to choose one of six personas.

One of the most noticeable features of the Friedrich website is its clean and modern design, which makes it easy for users to navigate and find the information they need. The website is also mobile-friendly, which means that users can access it from their smartphones or tablets without any problems.

HubSpot CMS website examples: Friedrich

Once a visitor selects a persona, the resources and products section below automatically adjusts to guide them towards the right buyer’s journey. This makes the user experience more streamlined and efficient. By using HubSpot CMS to track user behaviour and preferences, Friedrich can offer targeted content and recommendations based on what each individual user is interested in.

Key Takeaways: 10 HubSpot CMS Websites

HubSpot CMS is a powerful tool that can help businesses of all sizes improve their online presence. From SEO to lead generation, the platform offers a variety of features that can help you grow your website and business as a whole.

These ten websites are just some of the fantastic countless case studies of businesses that have utilised the CMS Hub to level up and upgrade their digital presence.

In conclusion, HubSpot CMS is an excellent choice for businesses that are looking to make an impact with their website content. Many of the world’s most successful websites use HubSpot CMS to power their online presence and unlock new possibilities for their growth.

If you want to join the list of successful companies powered by HubSpot, book a discovery call today to learn how we can help you get started. With the right team by your side and powerful tools at the ready, there’s nothing stopping you from tapping into the potential of HubSpot CMS and growing your business to heights beyond what you’ve ever imagined.

Published On

April 28, 2023